Since 2021, we have been collaborating with LYFA, a historic Danish lighting brand renowned for its iconic pieces by established designers and its deep Scandinavian design culture. Our work focused on translating their legacy and contemporary view of light into a digital language capable of conveying sensitivity, aesthetic precision, and international relevance.

The project encompassed social media management with a consistent editorial narrative, the development and maintenance of the online store, the planning and design of monthly newsletters, and the creation of visual assets for launches, events, and various brand communication moments.

A sustained process that accompanies LYFA's evolution, highlighting its history, its connection to Danish design, and its unique understanding of light in everyday life.

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