Needless to say, ad blockers have had a crippling effect on publisher websites over the last decade and the trend continues. We understand publisher reliance on ad revenue to enable the continued generating of quality content.

The more consumers who use ad blockers, the worse the experience is for those who don’t. Some publishers sites have become almost impossible to navigate; riddled with ads. By re-leveling the playing field, publishers can reduce the need for over-populating their pages with the more aggressive ads while still producing reliable revenue for operations and growth.

We enable the world’s leading publishers to overcome ad blockers and earn the revenue they deserve. Leverage the power of “Smart Tagging” in our enterprise tag management solution to both deploy your ad tags from the server side and at the same time dramatically improve page load times with the inherent lighter weight code on the client side.

Smart Tagging removes the client-side JavaScript code directly from the page which means there is no need to use JavaScript tags, thus improving page loading times. Smart Tagging takes the heavy lifting away from the client’s browser – in place of JavaScript, a simple data collection pixel captures just the data needed from the webpage to serve to all the tags that you would usually serve on the client-side.