Publisher Tag Management Solutions
We produce increased, sustainable, predictable revenue for leading publishers.
Tagging via 1st Party
The Rise of Ad Blockers
Needless to say, ad blockers have had a crippling effect on publisher websites over the last decade and the trend continues. We understand publisher reliance on ad revenue to enable the continued generating of quality content.
The more consumers who use ad blockers, the worse the experience is for those who don’t. Some publishers sites have become almost impossible to navigate; riddled with ads. By re-leveling the playing field, publishers can reduce the need for over-populating their pages with the more aggressive ads while still producing reliable revenue for operations and growth.
Solution: "Smart Tagging"
We enable the world’s leading publishers to overcome ad blockers and earn the revenue they deserve. Leverage the power of “Smart Tagging” in our enterprise tag management solution to both deploy your ad tags from the server side and at the same time dramatically improve page load times with the inherent lighter weight code on the client side.