May 29, 2019
ata privacy is an increasing concern for customers and a potential liability for brands. The Customer Data Platform (CDP)—a tool used to fuel personalized marketing—has emerged […]
August 8, 2019
Marketing in all its forms must work wherever consumers are – and that is everywhere Identity resolution is at the epicenter of a successful marketing strategy […]
August 27, 2019
In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly. This summer, two consortiums joined forces. And a few weeks […]
October 19, 2019
Cookies Crumble In today’s digital environment of increasing government scrutiny around consumer privacy, the screws are tightening on the tech giants and that is showing in […]
January 16, 2020
1) Own Your Data As obvious as this sounds, almost no companies actually take the necessary, simple steps to own their visitor data. This is mostly […]