ata privacy is an increasing concern for customers and a potential liability for brands. The Customer Data Platform (CDP)—a tool used to fuel personalized marketing—has emerged […]
In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly. This summer, two consortiums joined forces. And a few weeks […]
Cookies Crumble In today’s digital environment of increasing government scrutiny around consumer privacy, the screws are tightening on the tech giants and that is showing in […]
1) Own Your Data As obvious as this sounds, almost no companies actually take the necessary, simple steps to own their visitor data. This is mostly […]
NEW YORK (PRWEB) DECEMBER 07, 2020 Intent IQ, next generation identity resolution leader, has partnered with HUS Digital, a leading data management provider, enabling retailers to tap […]