May 29, 2019
Customer Data Platform

The Customer Data Platform (CDP) Emerges as The Unlikely Champion of Consumer Data Privacy

ata privacy is an increasing concern for customers and a potential liability for brands. The Customer Data Platform (CDP)—a tool used to fuel personalized marketing—has emerged […]
August 27, 2019
cookie space matching

Will the Advertising ID Consortium Solve Marketers’ Audience Identity Problems?

In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly. This summer, two consortiums joined forces. And a few weeks […]
October 19, 2019
browser cookies crumble

Cookies Crumble – How Brands Can Increase ROI 300% by Creating Persistent Identifiers

Cookies Crumble In today’s digital environment of increasing government scrutiny around consumer privacy, the screws are tightening on the tech giants and that is showing in […]
January 16, 2020
identity resolution for CMO

12 Ways You Should Be Leveraging and Monetizing Your 1st Party Data

1) Own Your Data As obvious as this sounds, almost no companies actually take the necessary, simple steps to own their visitor data. This is mostly […]