Calma Nenas is a clothing store in the city of Villa Carlos Paz, Córdoba (Argentina) with a modern aesthetic. A few years ago, we worked on redesigning its identity, developing its logo, and during 2025, we carried out various campaigns, accompanying key moments from a creative and strategic perspective.

The work included the 2025 Winter Sale campaigns, Mother's Day – under the concept ‘Gift Calm’ – the Spring Summer 25/26 collection, and the year-end holiday communications. In each instance, we focused on building visual universes consistent with the brand's identity, working from the idea to its implementation.

We develop mood boards and carry out the creative direction of the productions, in conjunction with Victoria Veber, in charge of the photography for the Spring Summer 2025/2026 campaign. An integral process aimed at building a narrative aligned with the spirit of Calma Nenas.